LAVAZZA CALENDAR 2021 – NEW HUMANITY

“Being humane is the most extraordinary characteristic of human beings.”
– Francesca Lavazza

The New Humanity, which is also the title of the new Lavazza Calendar, is a personal and collective renaissance that emerged from a dramatic moment, a shared experience of closed reclusion, which inspired us to draw on our talents and sensibilities, to open our minds and hearts and to foster deeper values of respect, inclusion and sustainability.

With this project, Lavazza hopes to build a bridge between people, offering them a new vision of the world and bringing them together using art as a universal language. It is a transformational movement that aims at redefining the relationship between individuals and their community by focusing on what has always been important: environment, sustainability, diversity and respect for people.

By Christy LEE ROGERS

“Lavazza has heart and soul.”
– Christy Lee Rogers

This is what spoke to Christy Lee Rogers most about this project and what inspired her to join forces with the Lavazza team to create the cover of the Lavazza 2021 Calendar.

Christy sees Art as a doorway into the soul and she believes that it can be used to look beyond the limited confines of what’s right before our eyes. The New Humanity project does exactly this.

With Christy’s love of water as her artistic muse for the 2021 Lavazza Calendar cover project, she places focus on hope and beauty, but most importantly on the vulnerability of our humanity and how we can find our most profound strengths by learning how to navigate it.

Through this project, Christy hopes to inspire others to imagine a better future—a better world. A world where people uplift each other. A world that shows humanity. A new humanity that puts their heart and soul into everything they do, much like Lavazza.

In an event that is all about the New Humanity, the Lavazza 2021 Calendar will be revealed to the public through a mosaic of voices from the Lavazza community and beyond, carrying both a warning and a message of hope.

JANUARY BY DENIS ROUVRE
“This new humanity, I imagined it as a way back to the origins of the world.”

Dennis contributed to the Lavazza 2021 Calendar with a fantastic image where men become one with nature.

FEBRUARY BY CAROLYN DRAKE

“People, nature and this man-made world are perfectly intertwined.”

Carolyn contributed to the Lavazza 2021 Calendar with a colorful and abstract image of an interracial couple that comes together to form a one-of-a-kind human sculpture.

MARCH BY STEVE MCCURRY
“I hope to regain the same joy, the same curiosity, the same love and respect for others that I try to instill in myself every day.”

Steve contributed to the Lavazza 2021 Calendar with an image that portrays intimacy, love and appreciation for our health, our loved ones and our environment.

APRIL BY CHARLIE DAVOLI

“We need soul to balance the world we live in and harmonize its creations.”

Charlie contributed to the Lavazza 2021 Calendar by crafting a playful image of a dreamlike setting as a means of mocking the reality we live in and directing the viewer in new directions.

MAY BY AMI VITALE
“I hope that this moment will inspire us to mend the relationship we have with nature and each other.”

Ami contributed to the Lavazza 2021 Calendar with an image that features humans as part of the landscape and nature, so we can understand that caring for the planet means taking care of ourselves.

JUNE BY MARTHA COOPER
“We have seen how the actions of individuals can lead to a greater benefit for all.”

Martha contributed to the Lavazza 2021 Calendar with an image that featured New Yorkers, who are known for being nonconformists, uniting in response to the pandemic by adhering to the rules.

JULY BY DAVID CHAPELLE
“Helping the world means offering people good products without greed and without abusing Mother Earth and its inhabitants.”

David contributed to the Lavazza 2021 Calendar with an image that showed the relationship between the natural world and the human world to convey a message of unity: we are one.

AUGUST BY MARTIN SCHOELLER
“Eyes do not lie. Our mouths and brains may betray us but through our eyes, the truth always comes out.”

Martin contributed to the Lavazza 2021 Calendar with an image that conveyed our shared humanity by focusing on the ultimate mirror: our eyes. As words often contradict our true feelings, our eyes can help us understand each other better.

SEPTEMBER BY JOEY L.
“There is a lot of wealth here even if it is not measured in money.”

Joey contributed to the Lavazza 2021 Calendar with an image that pays tribute to the self-sufficiency of the Bodi Me’en who do not need to rely on the help of people beyond their family in times of need.

OCTOBER BY EUGENIO RECUENCO
“We began to value what once seemed trivial to us.”

Eugenio contributed to the Lavazza 2021 Calendar with an image that depicted what was once a mundane reality (drinking coffee, sharing spaces or making conversation) but became something extraordinary and truly valuable.

NOVEMBER BY SIMONE BRAMANTE
“No longer a man but a human being.”

Simone contributed to the Lavazza 2021 Calendar with an image that portrays the importance of consciously living in harmony with the land. The photograph features three Graces who carry with them an emblem of three core values: awareness, knowledge and love.

DECEMBER BY TOILETPAPER
“Different colors, same sky.”

Toilet Paper contributed to the Lavazza 2021 Calendar with a surrealistic image that reminds us that we are one and the same: we all come from the same place, and we will all end in the same place—an immense and deep blue universe, much like the color of the models in the photograph.