Meet Luigi, Our Favorite Robot

Have you had the pleasure of meeting Luigi? He’s a tiny, lovable robot with a heart as big as a Lavazza coffee pot. Luigi is eager to make friends with the people around him, and his playful nature makes him adored by all.

Luigi is always ready to brew the perfect cup of coffee for his coworkers! And he’s on a mission to make his human colleagues' Lavazza coffee dreams come true. If only he could enjoy it like they do!

Since joining Lavazza, Luigi has found himself in all sorts of situations!

He has enjoyed the company of comedians and Hollywood stars, Steve Carell and John Krasinski. They share a delightful coffee moment with Luigi, bringing a touch of humor and warmth to our story.

Luigi with Steve Carell and John Krasinski

Luigi captivated audiences with his debut on the iconic America’s Got Talent stage during Season 19 and is set to return with another mesmerizing performance in Season 20. Stay tuned!

Our favorite robot also attended the 40th annual Film Independent Spirit Awards where we celebrated independent filmmakers as the Official Coffee. See Luigi walking like the stars on the Blue Carpet!

Luigi’s traveled all around Italy in search of “La Dolce Vita” —a way of life that inspires people to savor life’s pleasures and celebrate the pursuit of happiness through simple, everyday experiences. His biggest dream though is to live the Lavazza Dolcevita. Discover the Dolcevita range so you can live like Luigi every day.