Pleasure makes us human

In the age of AI, Lavazza is excited to introduce Luigi, our charming new robot friend who reminds us that it's pleasure that truly makes us human. Discover who’s joining us in celebrating the joy of coffee.

What makes us human? That’s right, it’s the ability to feel and express pleasure that sets us apart.

Luigi, a lovable office coffee machine, embodies the joy of living “La Dolce Vita” —a way of life that inspires people worldwide to savor life’s pleasures and celebrate the pursuit of happiness through simple, everyday experiences. He’s dedicated to making his human colleagues’ dreams of enjoying Lavazza coffee come true. We believe a cup of coffee is more than just a beverage; it’s a chance to recharge and share special moments with those you care about. It’s all about pleasure.

Although Luigi can only dream of enjoying a cup of Lavazza coffee and experiencing that same joy for himself, he finds great company in comedians and Hollywood stars Steve Carell and John Krasinski. They share a delightful coffee moment with Luigi, bringing a touch of humor and warmth to our story.

So go ahead, treat yourself to the pleasure of a Lavazza coffee!

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The most beautiful things start from a desire for discovery​

There are so many ways to enjoy and share your favorite Lavazza blends. Discover the novelties that can make your day extraordinary.​

Costiera Gran Aroma Ground Coffee
Costiera Gran Aroma Ground Coffee

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Costiera Gran Aroma Ground Coffee

Intensity 2/5

$11.40 $8.66

12 oz
1
Dolcevita Classico Ground Coffee
Dolcevita Classico Ground Coffee

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Dolcevita Classico Ground Coffee

Intensity 3/5

$15.90 $12.08

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1
House Blend Perfetto Ground Coffee

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House Blend Perfetto Ground Coffee

Intensity 3/5

$15.90 $12.08

12 oz
1
Opera Intenso Ground Coffee
Opera Intenso Ground Coffee

Ground Coffee

Opera Intenso Ground Coffee

Intensity 4/5

$11.40 $8.66

12 oz
1
Italian Roast Ground Coffee
Italian Roast Ground Coffee

Ground Coffee

Italian Roast Ground Coffee

Intensity 5/5

$11.40 $8.66

12 oz
1

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