Pleasure makes us human

What makes us human? That’s right, it’s the ability to feel and express pleasure that sets us apart.

Luigi, a lovable office coffee machine, embodies the joy of living “La Dolce Vita” —a way of life that inspires people worldwide to savor life’s pleasures and celebrate the pursuit of happiness through simple, everyday experiences. He’s dedicated to making his human colleagues’ dreams of enjoying Lavazza coffee come true. We believe a cup of coffee is more than just a beverage; it’s a chance to recharge and share special moments with those you care about. It’s all about pleasure.

Although Luigi can only dream of enjoying a cup of Lavazza coffee and experiencing that same joy for himself, he finds great company in comedians and Hollywood stars Steve Carell and John Krasinski. They share a delightful coffee moment with Luigi, bringing a touch of humor and warmth to our story.

So go ahead, treat yourself to the pleasure of a Lavazza coffee!